The Sportslite has an unusual folding reflector which extends out of the central 'stem' when the surround to the bulb socket is rotated. The mechanism is constructed on similar principles to a lens iris diaphragm.

In October 1960 it cost ?1.18s.10d = ?1.94p in a zipped case (excluding the battery). This flashgun runs off a 22.5v B122 battery (see below). It has 'push-button bulb ejection' and is "supplied with 10 inches of cable with co-axial plug." A useful flash exposure guide is moulded into the cream plastic body.
(see: http://www.photomemorabilia.co.uk/Ilford/Flash_History.html)